Executive Producer · Creative Production Lead
Sebastian Cepeda
Brand stories, documentaries and films, from idea to final delivery.
17 years across creative production, leading global brand productions for Porsche, FIFA, UBS, Siemens and On, alongside documentaries and feature films.
Based in Zürich · Switzerland · Working internationally
Profile
What I bring
A filmmaker’s eye and a producer’s responsibility, in one person.
Creative judgement
I started behind the camera and in the edit suite, so I know what every department needs to do its best work. Today I use that to sharpen concepts, brief teams precisely and make the right creative calls.
Production leadership
Teams, budgets, suppliers, schedules and delivery, from lean crews to productions with 150 people on set.
Marketing & communication
Nearly ten years of building demand for my own company taught me to connect positioning, content and communication with business goals. I think about message, audience and channel before the camera rolls.
End-to-end ownership
From business objective and creative concept through pre-production, shoot and post to final approval.
Business
A film should not only look good. It should have a job to do.
Since 2017, I’ve also been building the business behind the work. At VIVEN AG, I developed an inbound-driven approach to new business through positioning, content and lead generation, then embedded the process in the team so it could scale beyond my direct involvement. Global brands came to us without outbound prospecting.
That shaped how I think about production. Whether the goal is to build a brand, explain a product, attract talent or support a campaign, I look at every piece of content in the context of the marketing and business objective behind it.
About
A third culture kid, open-minded and at home with different perspectives.
I’m Sebastian, an Executive Producer and Creative Production Lead based in Zürich.
I’m an introvert by nature and an extrovert when the job calls for it. I like working with people, bringing teams together and making things happen. To recharge, I head outdoors, preferably into the mountains, hiking or taking photographs.
Born in Buenos Aires and living in Zürich since 2001, I’ve travelled to 50+ countries, lived in four and grew up between cultures.
I’m curious by nature and love learning, through books, films, conversations and the occasional rabbit hole. I used to read 80 books a year, and there is still always one on the go.
And I have one slightly ridiculous superpower: I can watch eight films in a day and genuinely consider it a productive day.
How I work
I start with the objective, not the format.
What does the content need to achieve? Everything else follows from the answer.
Concept & development
Goal, audience, story and format.
Producing
Team, locations, schedule, suppliers and budget.
Shoot
Leading on set, with clear decisions and calm communication.
Post & delivery
Edit, sound, colour, versions, localisation and final delivery.
Range
From 15 seconds to 92 minutes.
From social campaigns to Netflix feature films. Social, brand, product, documentary, feature.
- 010:15Reels & cut-downsSocial-first edits for Porsche and Philips
- 020:45Social campaignsMulti-part campaigns built for the feed
- 031:30Product & how-toOn, Sensai, V-ZUG, SIGG
- 043:00Brand & employer-branding filmsSiemens, UBS, KPMG, Stadtspital Zürich
- 0540:00Studio seriesFIFA Living Football, 36 episodes across two seasons
- 0650:00DocumentaryNCCR Robotics · Villa Málaga
- 0792:00Feature filmSingularity, the first Swiss feature film released on Netflix
That feature-film discipline (planned shots, tight schedules, clear priorities and no wasted time) is what I bring to every production.
Work
Selected work
Different formats, different objectives, one production mindset.
Experience
From camera to head of production.
17 years, three chapters.
- 2017 – present
VIVEN AG · Zürich
Managing Director · Executive Producer · Head of Production
Leading the company across creative production, marketing and business development. Built and led an inbound-driven marketing approach, from positioning to content, and embedded it in the team. Alongside this, end-to-end productions for global brands and Swiss companies.
Porsche · FIFA · Siemens · UBS · On · Philips · V-ZUG · Swarovski
1,500+ productionsIn-house team of up to 12Crews up to 150 on set - 2016 – 2017
Mediafisch GmbH · Zürich
Director of Photography
- 2009 – 2016
Sebastian Cepeda Productions · Zürich
Producer · Director · DoP · Editor · Concept
Education
Master in Executive Production for Film & SeriesECAM, Escuela de Cine de Madrid, 2025
Bachelor of Arts (Hons) FilmmakingSAE Institute Zürich, 2009
Diploma in Digital Film & AnimationSAE Institute Zürich, 2007
Skills
Languages & background
Languages · English · German · Swiss German · Spanish · French · Italian
Technical background
Hands-on experience across camera and lighting, post-production (DaVinci Resolve, Premiere Pro), CGI and virtual production (Unreal Engine), and AI workflows, from generative video to pre-visualisation and concept development. It means I can brief specialists precisely, judge their work and spot problems early.
Tools
At home with standard production, project management and review tools.
Trusted by
Contact
Let’s talk.
Good work starts with a good conversation.